Seriously in Business: Brand + Design, Marketing and Business

159: Colour Psychology: Choosing Brand Palettes Stragecially with Emily Foster

Episode Summary

Colour psychology is something I use as a designer as part of my process of choosing colours, but it can be tricky to teach! So in this episode of the Seriously in Business Podcast, special guest designer, Emily Foster, shares some insights to help you choose the perfect colour palette for your business. Does your brand evoke the right feelings? Do the colours make sense for your industry while still standing out? Do your colours flow nicely together? How much should you follow trends? We discuss all this in more in this episode!

Episode Notes

Colour psychology is something I use as a designer as part of my process of choosing colours, but it can be tricky to teach! So in this episode of the Seriously in Business Podcast, special guest designer, Emily Foster, shares some insights to help you choose the perfect colour palette for your business.

Does your brand evoke the right feelings? Do the colours make sense for your industry while still standing out? Do your colours flow nicely together? How much should you follow trends? We discuss all this in more in this episode!

ABOUT EMILY:

Emily Foster is the owner of Emily Foster Creative, a branding and website design studio that specializes in building personalized brands and websites for creative entrepreneurs looking to up-level their businesses.

Website: emilyfostercreative.com

Brand Colours Checklist: https://emilyfostercreative.com/brand-colors-freebie

Free Elevate Your Website Checklist: https://emilyfostercreative.com/elevated-website-checklist