Seriously in Business: Brand + Design, Marketing and Business

4: Making Your Message Irresistible To Read

Episode Summary

Your business has a message to convey. Each design you create has a purpose! Are you encouraging someone to buy a product, to book a service or event, to build connection with you or maybe to educate them? Our task as the person creating each graphic is to make sure your message is SUPER CLEAR and irresistible to your viewer. That they WANT to read what you have to say.

Episode Notes

In today's episode, you'll learn how you can cleverly use design to get people to WANT to read what you have to say! By taking advantage of design principles and techniques YOURSELF.

Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies

WAYS TO MAKE YOUR MESSAGE IRRESISTIBLE:

• Create hierarchy and a visual journey.
• Contrast the text to make sure it stands out from the background.
• Use clear fonts (not too thin or cursive).

What happens if your graphic isn’t readable?

• People give up reading it - it's too hard and doesn't make sense!
• Confusion is caused and people don’t understand what you have to offer
• Lose clients and connection