Seriously in Business: Brand + Design, Marketing and Business

82: Why You Need to Think Like a Designer

Episode Summary

Why do you need to think like a designer when you're NOT a designer? Well, if you're doing any of your own biz graphics you are YOUR designer and thinking like one will help the process be so much quicker, enjoyable and fail safe. When I teach design to small business owners I use my White Deer Framework, it's split into 3 pillars but today I want to share with you the "Attitude" pillar. It sits in the middle between "Clarity" and "Content" and is arguably one of the most important parts of the process.

Episode Notes

Why do you need to think like a designer when you're NOT a designer?

Well, if you're doing any of your own biz graphics you are YOUR designer and thinking like one will help the process be so much quicker, enjoyable and fail safe.

When I teach design to small business owners I use my White Deer Framework, it's split into 3 pillars but today I want to share with you the "Attitude" pillar. It sits in the middle between "Clarity" and "Content" and is arguably one of the most important parts of the process.

Attitude asks: "How can I think like a designer?"

We cover:

Demystify designer details:

1. Learn principles
2. Learn Canva
3. Learn file types

Cultivate communication:

1. What message are you trying to communicate?
2. How can you use colour, fonts, imagery, style to support your message?
3. How can you use text to make your message clear?

Grow your confidence:

1. Feeling excited to create helps inspiration to flow
2. Getting confident (and quick) at using Canva
3. Enjoying the process equals less burnout