Seriously in Business: Brand + Design, Marketing and Business

27: What to Think About Before You Design: An Interview with Tasha Prados

Episode Summary

Have you actually thought it through properly? I know I hadn't. There's more to running your business than performing your product or service. A key factor in long-lasting business success is thinking the real stuff through... Do you KNOW your audience? How do you want your business to grow? WHY does it exist? What makes you different from your competitors? Thinking things like this through is really the OPPOSITE of a good time for me. I'm more of a "dive right in and figure it out later". But I've come to learn this stuff is actually necessary and it can make for a more solid business - and in particular - a stand out, successful and long-lasting business. So, before you design. Before you open Canva. Before you even decide on your business name...take some time to sit down and think. And dream. And plan. In this episode of Design Hacks for DIYers I sit down with my first international guest, Tasha from Duraca Strategic, as we discuss what you need to think about before you start designing graphics for your business. We discuss: • Most important things to think about when starting your biz. • How to approach design and what to think about BEFORE you begin. • How to avoid wasting time rebranding. • Not comparing yourself to others. Connect with Tasha at her website here: duracastrategic.com Or follow her on Instagram: @duraca.strategic

Episode Notes

Have you actually thought it through properly?

I know I hadn't.

There's more to running your business than performing your product or service.

A key factor in long-lasting business success is thinking the real stuff through...

Thinking things like this through is really the OPPOSITE of a good time for me.

I'm more of a "dive right in and figure it out later".

But I've come to learn this stuff is actually necessary and it can make for a more solid business - and in particular - a stand out, successful and long-lasting business.

So, before you design. Before you open Canva. Before you even decide on your business name...take some time to sit down and think. And dream. And plan.

In this episode of Design Hacks for DIYers I sit down with my first international guest, Tasha from Duraca Strategic, as we discuss what you need to think about before you start designing graphics for your business.

We discuss:

• Most important things to think about when starting your biz.

• How to approach design and what to think about BEFORE you begin.

• How to avoid wasting time rebranding.

• Not comparing yourself to others.

 

Connect with Tasha at her website here: duracastrategic.com

Or follow her on Instagram: @duraca.strategic